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Banca Intesa introduces HCE technology to Serbian market

Banca Intesa, in partnership with Intesa Sanpaolo Card and Visa, is among the first banks in the world and the first in South-Eastern Europe and CIS countries and the Serbian market to introduce unique Wave2Pay contactless mobile payment service based on HCE (Host Card Emulation) technology. HCE presents currently the most state of the art payment technology in the global market that enables customers to make quick, convenient and safe payment by waving their mobile devices in front of the contactless reader.

“Banca Intesa is recognized in the market as the leader, not only by key indicators of successful banking operations, but also with respect to using modern technologies. We were the first bank in Serbia to start mobile banking service and to implement contactless payment technology, and now we will enable even simpler and safer payments to our clients on the basis of modern HCE architecture, confirming our pioneering role in the market and our strategic commitment to expanding the borders of innovation through investments in the integration of most advanced technological solutions”, said Darko Popovic, Banca Intesa Executive Board member and Head of the Retail Division.

Wave2Pay service is currently in pilot stage and by the end of the year it will be available to all clients of Banca Intesa who use Visa Inspire payment cards and Android 4.4 or higher. Parallel to the introduction of HCE technology, the Bank will enable the use of payment stickers so contactless payment service could be available to all clients.

“One of our top tasks is innovation in payments, we closely monitor and analyse novelties, test new technologies and if they are found suitable, we complete the project and launch solution. For example, we have been the second in Europe with HCE pilot for Visa. We are proud that with Banca Intesa and Visa we are launching HCE pilot for Serbia, by this Banca Intesa will pioneer the region to offer this service to its clients. This is a very exciting moment for us, our partners and industry”, said Zdenek Houser, Chief Executive Officer of Intesa Sanpaolo Card.

“Contactless payment technologies are designed to increase the use of electronic payments at cash-based retail environments where speed and convenience are important, such as supermarkets, petrol stations, quick service restaurants, cinemas, shopping malls. Visa’s experience with contactless cards shows that consumers value this way of paying, and we are looking forward to seeing contactless payment evolution in Serbia, together with such partners as Banca Intesa and Intesa Sanpaolo Card”, said Vladimir Djordjevic, Visa Regional Manager for South-Eastern Europe.”, said Vladimir Đorđević, Visa Regional Manager for South-Eastern Europe.