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UEPS Golden Award for Best TV spot

TV spot of Banca Intesa for the marketing campaign for the promotion of Intermezzo Cash loans was announced the best in Serbia at the award of the most prestigious professional recognition in the country traditionally assigned by the Association for market communications of Serbia (UEPS). Banca Intesa was awarded with UEPS Golden recognition among more than twenty works and the spot will be remembered for a romantic and somewhat clumsy retriever who in emotional ecstasy smashes his host’s TV.

This year the Bank received the Bronze Recognition for interactive digital campaign for the Project Month by Month Savings.

The Association for market communications of Serbia (UEPS) assigns its traditional recognitions to the most creative authors in the field of marketing on the occasion of the Day of Propagandists, and winners are selected by the professional jury in the composition of prof. Slavica Cicvarić Kostić, Faculty of Organizational Sciences, Rade Tričković, Httpool Agency, Srđan Mihajlović, Grey Agency, Marijana Dobrenović, Blumen Agency, Žarko Veljković, Saatchi&Saatchi Agency, Mirjana Milošević, RTS, Viktor Nikolić, Beoexpo Sistem, Jasmina Nikolić, New Moment Agency, Marija Jeličić, Communis Agency, Nenad Danilović, Advertiser News, Vanda Kučera, McCann Agency, Vice-president of the jury, Mugdim Šehalić, Beogradski sajam zamenik predsednika, Mila Batuta, PTT Srbija.

UEPS was founded back in 1960 under the name of Association of Economic Propagandists of Serbia as the citizens’ association. In time it grew into a modern association with the main objective to affirm and improve communication - marketing - propaganda structure infiltrated in all segments of the company and society.