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Banca Intesa the Best Corporate Brand in the Category of Finance and Insurance

Banca Intesa has won the award “Corporate Superbrands Serbia 2012-2013“ for the best corporate brand in the category of finance and insurance. The Bank has won the corporate superbrand status on the basis of the opinion of the expert council consisting of seventeen members, distinguished representatives of the local sector of the economy and the public opinion survey. Maja Kolar, Head of the Marketing and Communications Department, received the award in the name of Banca Intesa.

“Corporate Superbrands Serbia 2012-2013“ awards were granted in 34 corporate categories, among which in the energetics, telecommunications, finance and insurance, healthcare and food processing sectors. The expert council defines the criteria on the basis of which 34 best brands were chosen, out of a total of 1,600 local brands, as core characteristics of each brand, which are recognisability and reputation, long standing consistency and reliability, as well as responsibility in operation.

The leading world platform for the promotion of Superbrands was created in 1994 in Great Britain, with the aim of increasing the awareness of branding and the promotion of this area through the identification the best international and local brands in each of the 90 country members.