14.12.2010
The survey conducted by this NGO covered 20 largest towns in Serbia, and included 2000 votes of consumers for the most popular brand or product in 16 clearly defined categories, and votes for the most favorite domestic product and producer. The selection included a total of 174 nominated brands and 149 companies.
The basic criteria that a product should meet to obtain the ‘’My choice“ award is to be of the national origin or characterized as such. This award may be granted to foreign companies doing business in Serbia if their business is marked by exceptional social responsibility, large investments in our country, and significant number of jobs.