New visual identity of Banca Intesa Beograd

With the aim of harmonizing its visual identity with the standards of the parent Intesa Sanpaolo group, Banca Intesa changed the logo, whereas the name of the Bank remains unchanged.
All banks operating within the Intesa Sanpaolo Group will get the new logo and thereby, their mutual identity will be emphasized.

Harmonizing the visual identity of the banks, which are members of Intesa Sanpaolo, is motivated by the need to create a unique and internationally recognizable brand, which will maintain the strength and market position of the group. At the same time, that will improve the image of the each particular bank at their local markets, which, even at the first sight, will be recognized as a part of a great international banking group.

Intesa Sanpaolo group is a leading bank in Italy, among the three first banks in the euro zone in terms of the market capital and among the eight biggest worldwide. The bank serves the needs of more than 18 million of clients through the business network of 7.329 branches in 35 countries. The group Intesa Sanpaolo is the unquestioned leader on the Italian market, with the average market share of over 20 percent in all business segments, which is twice more in regard to the first competitor.

 In the region of the Central and East Europe, the group is present in 12 countries where through 1.237 branches it gained the confidence of 7, 2 million of clients. Apart from Serbia, Intesa Sanpaolo operates in Croation (Privredna banka Zagreb), Slovenia (Banka Koper), Romania (Sanpaolo IMI Bank Romania), Albania (Banca Italo Albanese and American Bank of Albania), Bosnia (UPI Banka and LTG Banka), Slovakia (VUB Banka), Hungary (CIB Bank and Inter-Europa Bank), Russia (KMB Bank) and Ukraine (Ukrsotsbank).