UEPS awards for Banca Intesa
In the PR campaign category, the Bank received UEPS silver award for the Intesa Team project and UEPS bronze award for representation of the Serbian-Italian Business Forum, organised during the visit to the EXPO Milano world exhibition, while the corporate volunteering programme “Intesa od srca” (Intesa from heart) received UEPS bronze award in the socially responsible campaign category.
Last year, Banca Intesa received UEPS Gold Award for interactive digital campaign in the Month by Month Saving project.
Traditional UEPS awards are presented to authors of best creative achievements in the field of advertisement, on the occasion of the Advertisers Day. UEPS, celebrating 55th anniversary this year, was established in 1960 under the name Association of Advertisers of Serbia, as an association of citizens, and in time it evolved into a modern association whose main goal is the affirmation and improvement of the communication-advertising structure present in all segments of economy and society.