Pilot project of digitalization of markets
No cash at "Kalenić", "Đerma" and "Palilujska pijaca" – Pilot project of digitalization of markets
Significant innovations were introduced in three Belgrade markets. For the first time in Serbia, customers are able to pay for purchased fruits, vegetables and other products, faster and easier, with payment cards and mobile phones, without prior visit to the ATM. "Kalenić", "Đeram" and "Palilulska" market are the first "digitized markets" in the capital, where a total of 50 POS terminals are being installed, which enable contactless payment with payment cards or via mobile wallet applications for Android and IOS platforms.
The pilot project of digitalization of markets is jointly implemented by JKP "Gradske pijace", the Serbian Chamber of Commerce, the companies Mastercard, Banca Intesa, Payten and Chipcard, with the support of the City of Belgrade.