New look, same values

To continue shaping the future of banking, in the year we celebrate 20 years of presence in Serbia, we have refreshed our visual identity. This change is part of our constant growth and our commitment to keeping pace with you.

Our new look highlights the green color of our brand – a symbol of sustainability, innovation, and trust – values we build every day together with our clients.
At the same time, this change strongly emphasizes our belonging to the Intesa Sanpaolo Group – one of the leading banking groups in Europe, with a tradition of over 460 years and a presence in more than 40 countries worldwide.

The refreshed identity also represents a clear signal of excellence in service delivery, professionalism, and reliability-– qualities our clients can count on.The new visual expression also reflects our commitment to continuous development and innovation, with a modern approach that enhances the customer experience.

At the same time, the new aesthetic combines elegance with approachability – a sophisticated look that remains warm, relatable, and always focused on you.

Welcome to a new era of Banca Intesa banking.
Banca Intesa –20 years, one step ahead of time.