Banca Intesa winner of „Moja Srbija“ CSR recognition
Banca Intesa has won its second “My Choice 2014” prize for corporate responsibilty, awarded by non-profit, non-governmental civil society organization “My Serbia”. This time, the Bank received the award in investment in charity projects category.
Expert jury, comprising representatives of renowned local organizations and associations, have awarded Banca Intesa for its series of charity activities carried out to provide aid to citizens from flood-affected regions and to support the flood damage repair. Moreover, the bank has won the award for other projects it carried out to help affected low income citizens in the past year.
Banca Intesa has dedicated 29.8 million dinars for helping the flood victims in various ways. Banca Intesa and the MasterCard Company carried out in July “Be Part of a Good Deed” campaign, within which the two companies donated 10 dinars aid for flood affected families for every payment made with Banca Intesa Maestro and MasterCard payment cards. Also, the Bank helped Serbian Government in strugling with the flood consequeces by giving vast financial and material support. Aside that, expert jury of “My Choice” award took into consideration the fact that Banca Intesa had implemented in the past 12 months its traditional New Year presents collection campaign for children without parental care and children with special needs “Wrap a Gift and Make a Child Smile”, and donated humanitarian aid packages to users of pensioners’ clubs in Novi Sad, Kragujevac and Kamenica in November 2013.
Since 20013, “My Choice” award has been awarded by “My Serbia” association, under the auspices of the City of Belgrade, and with support of the Belgrade Chamber of Commerce and the Office of a Deputy Speaker of the National Assembly of the Republic of Serbia. Recognition „My Chioce 2014“ for corporate responsibilty received Rajka Sinik Vulic, corporate communication manager, on behalf of Banca Intesa.