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Finalist of IPRA Golden World Awards

The Banca Intesa project- the Place I Love is on the list of finalists for the granting of prestigious IPRA Golden World Awards – awards for excellence in the field of public relations, in the category - corporate social responsibility. International Public Relations Association IPRA (http://www.ipra.org/) began its operation in 1995 in London and today has members from over 80 countries. The Golden World Awards manifestation, established in 1990 has as its aim the identification and awarding of the best international projects in over 25 categories in the area of public relations. The jury of this prestigious award consists of around 70 experienced professionals from over 40 countries.

Banca Intesa launched the project The Place I Love in the middle of 2011 with the support of the Ministry of Culture and the aid of the non-profit organization Europa Nostra Srbija and the Republic Institute for the Protection of Cultural Heritage Monuments with the aim of creating a base of localities of special emotional value for the citizens of the Republic of Serbia, the restoration of at least three places or environmental areas that win the contest, and of reminding the wider public of the rich cultural heritage of the country, as well as the need of its preservation. The expert jury on the project chose ten finalists out of a total of 1,290 localities proposed by the citizens in the first phase of the project, and the citizens chose three winners- places that Banca Intesa will restore in 2012, as follows: the token of the National Library on Kosančićev Venac in Belgrade, Belgrad Gate on Petrovaradin Fortress and Ramparts of Novi Pazar. For this project Banca Intesa has recently won the annual award- Award of the Serbian Public Relations Association (DSOJ) for the communication of corporate social responsibility.

 

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