02.12.2011
Banca Intesa launched the CSR project The Place I Love in May 2011, with the support of the Ministry of Culture, non-profit organisation Europa Nostra Serbia and the Republic Institute for Protection of Cultural Monuments, in order to contribute to the protection of cultural and historical heritage of Serbia. Aiming to create a unique base of places dear to citizens, reconstruct three localities which win the most votes in the associated contest, as well as to raise the awareness of the general public about the importance of preservation of the country’s cultural and historical heritage, The Place I Love project is being implemented in three stages: stage of nomination, stage of voting and stage of reconstruction.