Banca Intesa investing EUR 65 million in digitalization
Keeping up with the dynamic technological advancement and new expectations and needs of bank service users, Banca Intesa has started a comprehensive process of digital transformation in which it will invest more than EUR 65 million.
As a necessary prerequisite of digitalization, the bank has started a programme of modernization of the entire IT platform, which is going to enable it to include modern products in its offer and to additionally improve the quality of service it provides to its customers.
In that context, Banca Intesa will be the first bank in the Serbian market to introduce fully online realization of cash loans in the maximum amount of EUR 5,000, from application to disbursement, by using a mobile token. This service will allow clients to get financial means in a simple and fast manner in only 15 minutes, without having to go to the branch office or possess any additional documentation. In addition, Banca Intesa is also the first bank to introduce fully online realization of current account overdraft by using a mobile token, for which the clients do not have to go to the branch office or possess any additional documentation, and they will have the assets available the following day. Both services will be available to the bank’s clients as early as the beginning of May.
In parallel with the digitalization process, Banca Intesa has also started a business network transformation process through implementation of a distribution model of its parent group Intesa Sanpaolo. The purpose of the initiative is to improve the bank’s service model through the introduction of a new concept of working with the clients, which will result in even better user experience, and therefore also in a higher degree of their satisfaction.
As a part of this initiative, the bank is also planning to create self-service zones in its branch offices with more ATMs and ATSs, which will be available to clients 24/7.