Journalists once again award Banca Intesa for the quality of its media relations

Representatives of the most relevant media in Serbia named Banca Intesa for one of the corporate organizations with the best communication with the media in 2017, aspart of traditional media research “Journalist – Your Friend” by PR agency Pragma.

This is the fourth time that Banca Intesa received the fourth estate’s award for the quality of relations with the media.

Pragma has been conducting the research of journalists’ opinion in Serbia for the past 17 years on the topic of relations with the media of corporate and non-corporate organizations and public figures in the country. Three hundred media representatives participated in the latest research carried out in December 2017 and January 2018.

Media relations are evaluated in the categories of corporate and non-corporate organization, social institutions, political organizations, as well as political and other public figures, while award is also presented to the organizations with the best communication channels and means with the journalists.