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Banca Intesa once again the best in public relations category

Results of “Journalist – Your Friend” survey once again indicated that Banca Intesa is the company that has the best public relations practices. The bank has been awarded this recognition for the previous year in profit organizations category alongside companies Air Srbija and Gorenje.

Pragma PR, marketing, consulting and research agency has conducted for the 15th time in a row opinion survey among journalists of major Belgrade media outlets about the quality of public relations of business and non-profit organizations, as well as public figures in Serbia.

Within the survey, the jury comprising several hundreds of journalists of major Belgrade media analyzed the quality of public relations in several categories: social business organizations, private companies, cultural institutions, sports organizations, humanitarian and other NGOs, state institutions, political organizations, conferences and press kit.