Banca Intesa, a member of international banking group Intesa Sanpaolo, and Generali Osiguranje Srbija, part of Generali group, are supporting the eighth Italian football camp for children, which World Camp Srl is organizing from June 26 to 30 at the football fields of the FK Voždovac stadium in Belgrade. During the camp, boys and girls between the ages of 7 and 14 will have the opportunity to master the secrets of football through technical, tactical and fitness training, working with prominent Italian coaches. In this way, the two companies are extending regional cooperation even beyond the financial and insurance field where they provide high-end services in bancassurance, to promote positive values of sports among young population.

This year, the Italian football camp is held in memory of famous football player Paolo Rossi as well as legend of the Serbian and Yugoslav football Siniša Mihajlović. In this respect, Banca Intesa and Generali Osiguranje Srbija will also support the organization of an exhibition dedicated to these two football greats and provide a unique opportunity for all fans to see more than items that have marked their extraordinary professional successes and careers. The exhibition, supported by the Embassy of the Republic of Italy in Serbia, the Italian Cultural Institute, the FIFA Museum and Arena Sport television, will be held at the Museum of Applied Arts in Belgrade from July 5 to 30.

Three most talented participants of the camp, together with boys and girls from other countries, will attend the Day of the Italian Football Camp, a three-day sports event to be held on the grounds of the Coverciano academy. During the visit to Italy, the children will have the opportunity to develop their football skills at training sessions, matches and special courses, to visit the Italian Football Museum, as well as to attend a Serie A match.

The promoter of this year’s camp, Arrigo Sacchi, is an Italian former professional football coach, often said to have revolutionizes football with his tactical innovations. He has twice managed AC Milan, won the Serie A title in his 1987–88 debut season, and then dominated European football by winning back-to-back European Cup in 1989 and 1990. From 1991 to 1996, he was head coach of the Italian national team and led them to the 1994 FIFA World Cup Final.