At the opening of the 90th International Agricultural Fair in Novi Sad, Banca Intesa, a member of Intesa Sanpaolo Group, the Embassy of the Republic of Italy, and the Italian Trade Agency (ITA) held a conference titled "Agribusiness beyond Borders" on the topic of "Food quality and food safety: Opportunities for cooperation between Italy and Serbia", where they presented the importance of the food sector for economic development, as well as its potential for strengthening bilateral economic relations in the field of agriculture.

Francesco Lollobrigida, Minister for Agriculture, Food Sovereignty and Forestry of the Republic of Italy, Jelena Tanasković, Minister of Agriculture, Forestry and Water Management of the Republic of Serbia, and Marco Elio Rottigni, Head of International Subsidiary Banks Divison of Intesa Sanpaolo group (ISBD), spoke about the importance of exchanging international experience and expertise, as well as the support of financial institutions for the improvement of business cooperation between Italy and Serbia while Boris Nadlukač, a member of the Executive Board of the Novi Sad Fair, served as the moderator.

The opportunities to boost business cooperation, in terms of improving the quality and safety of food, between the two countries, were presented by Darko Popović, President of the Executive Board of Banca Intesa, Matteo Zoppas, president of Italian Trade Agency (ITA), Slobodan Cvetković, CEO – Chairman of the Executive Board of Novi Sad Fair, Luigi Scordamaglia, CEO of Filiera Italia, Veljko Jovanović, Head of the Agriculture Department at the Chamber of Commerce and Industry of Serbia (CCI), Alessandro Malavolti, President of FederUnacoma, Vladimir Crnojević, director of the BioSense Institute, and Ettore Fontana, General Manager of AgriSerbia, during a discussion moderated by RTS editor and reporter Zoran Stanojević.

Close to 200 representatives of government, financial, and scientific institutions, business and trade organizations, as well as local and Italian companies that operate in the sector of agriculture, gathered at the conference.