Banca Intesa employees raise RSD 1,400,000 for NURDOR
As part of the traditional New Year’s project “Wrap a Gift, Make a Child Smile”, Banca Intesa employees have raised almost RSD 1,400,000 for the National Association of Parents of Children with Cancer (NURDOR).
By purchasing tickets for the New Year’s corporate event, some 1,500 employees of Banca Intesa from all across Serbia participated in this charity campaign. The employees had the opportunity to choose the organization which will receive the money donation, and they have voted for the money to go to NURDOR this year, where it will be used for expanding the capacities of parents’ homes. This way, the employees have shown through their donations that the concepts of unity and giving for the general good are very important parts of bank’s corporate culture.
Banca Intesa has launched the “Wrap a Gift, Make a Child Smile” project in 2010, as a joint initiative by the employees, and since then, residents of chosen institutions for social and medical treatment of children have received thousands of presents and RSD 2,600,000 of financial aid.