As market leaders in banking, we are fully aware of an important role we play in our social and natural environment. That is the very reason why, in creating our values, we base our development strategy on the principle of sustainability. We strive to meet our strategic goals through creating balance between economic, social and ecologic aspects of our operation, in such way contributing to strengthening of economy, maintaining social cohesion and improving the welfare of community.

We are guided by the following values, principles and policies in all our business endeavors: